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Top ten tourist hotspots that make Britain proud

07 Apr 2009

Coca-Cola London Eye, Cumbria’s Lake District and Blackpool Tower have topped a poll of the destinations and attractions that Brits would choose to promote in a survey conducted by Best of Britain & Ireland 2009. Over 1,000 people surveyed ranked these attractions as the places they would promote to the thousands of overseas visitors expected to arrive this summer to take advantage of the weak pound.

The top ten list is as follows:

  • Coca-Cola London Eye
  • The Lake District and Cumbria
  • Blackpool Tower
  • Sherwood Forest and Robin Hood Country
  • Giant’s Causeway, County Antrim
  • Liverpool Docks and City
  • Brighton
  • Alton Towers Theme Park
  • The Yorkshire Dales
  • Norfolk Broads and surrounds

The results have been unveiled after thousands of visitors descended on ExCeL at the Best of Britain and Ireland 2009 over the weekend to gather inspiration and ideas for holidays in England, Ireland, Scotland and Wales.

Louisa Myers, UK Marketing Manager for Visit London commented at the event:

"Coca-Cola London Eye is the world's highest cantilevered observation wheel and has become a must do for all visitors coming to London. The views on a clear day reach for miles and you can always see something new. It is one of the best ways to see London."

Ian Hawkins, Domestic Marketing Manager for the Lake District and Cumbria:

“We’re delighted that the Lake District, Cumbria is so popular with visitors to Best of Britain & Ireland 2009. It confirms the special relationship people have with our breathtaking part of the world. Visitors know they can rely on the Lake District and Cumbria for the spectacular views and landscape, the superb variety of attractions and accommodation, the innovative cultural events and the unique sense of adventure.”

Julie Holland, Travel Trade Officer, Visit Blackpool:

“Blackpool Tower has such a broad, family appeal and is held with such great affection by people of all ages. It’s become a really iconic symbol of the North West, and as you see it on the horizon approaching Blackpool, it really heralds the start of your holiday.”

It seems that Britain and Ireland’s food, once infamous across the globe, now provides one of the strongest appeals for holidaying at home. The Scottish Seafood Trail Restaurant at Best of Britain & Ireland sold 3,000 of its squat lobsters, 200 boxes of mussels and 200 seafood platters. The soda bread at the Good Food Ireland restaurant proved so popular that Richard Corrigan had to open up his Michelin-starred restaurant, so that the Good Food Ireland chefs could make 400 extra soda buns.

The event started with a two day Travel Trade Forum, which was opened by Barbara Follett, Minister for Culture, Creative Industries and Tourism, who said:

"Thank you to all of you who work in England, Ireland, Scotland and Wales's tourism industry for making our product so good. We've become famous for our food, our service and the quality of our heritage, landscapes and our whole cultural offer.

"Whilst the industry faces some challenges there are lots of opportunities. Our currency won't always be soft, our VAT won't always be this low, so let's use it to attract people and keep them coming back. Tourism is a vital industry to our economy."

The event formed the grand finale to VisitBritain’s British Tourism Week, which aims to raise national and international awareness of the size, value and importance of Britain’s tourism industry, which is Britain’s fifth largest industry - worth £114 billion - and represents 8.2% of the nation’s economy.

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