Coca-Cola London Eye adds another award to the collection
28 Sep 2011
Business membership organisation, London First celebrated its 20th anniversary on 13th September by holding a gala event at the May Fair hotel.
London First represents the capital’s leading employers in key sectors. Its mission is to make London the best city in the world in which to do business, with the organisation’s membership collectively representing over a quarter of London’s Gross Domestic Product.
Four awards were given out on the night for the categories of Outstanding transport innovation, Most iconic development, Greatest advancement to London’s global reputation and Lifetime contribution to London.
Coca-Cola London Eye was awarded the Most iconic development award.
Now in its eleventh year, Coca-Cola London Eye is the most distinctive addition this century to the world’s greatest city, loved by Britons and tourists alike and has become as iconic a London landmark as Tower Bridge, Big Ben and the Tower of London.
Coca-Cola London Eye has won over 80 awards for national and international tourism, accessibility, marketing campaigns, business innovation and outstanding architectural quality and engineering achievement and continues to receive recognition.
View our awards
David Sharpe, Divisional Director (London) for Merlin Entertainments Group said:
“We were delighted to be nominated in this category especially in the company of strong contenders like Tate Modern and the Gherkin and then to be awarded this accolade, makes us incredibly proud. Coca-Cola London Eye has become a global icon and symbol for modern Britain in the short period of only 10 years, and a big part of that is down to the simple yet audacious concept by husband and wife team architects David Marks and Julia Barfield, their sheer determination to make it a reality against all odds, has not only lead to the birth of the UK’s most successful paid for visitor attraction, but also the regeneration of the South Bank and surrounding areas.”