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London Eye Launch 31St December 1999

Fancy stepping on to a pub that rotates 135m high in the air? Seeing the capital in a pod taken over by renowned street artist Ben Eine? Or just being part of the best birthday celebration... EVER?

To celebrate our landmark 20th birthday on 9th March 2020, we will be hosting the ultimate party that includes a range of immersive experiences. We'll be taking over 20 of our pods with unique activation's from March 6th to the 9th.These amazing pods will be tiered with five immersive ‘WOW’ experiences delivering all unique aspects of why you love London. The remaining fifteen pods will play host to a variety of one-off experiences that celebrate culture, the arts and entertainment of London.

All proceeds from our birthday will be donated to Merlin’s Magic Wand. Merlin's Magic Wand is a global children’s charity that makes the magic of Merlin Entertainments attractions accessible to children facing challenges of serious illness, disability or adversity.

For full terms and conditions on #EYETURNS20 please click here

Merlin's Magic Wand is a charitable trust registered with the UK Charities Commission, registered number 1124081.