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The London Eye launches 'Lift London'

04 Jan 2013

The London Eye has teamed up with renowned London photographer Matt Stuart to inspire Britons on a free rotation on the London Eye

London, 7 January 2013: Following the arguably greatest year in the history of London in 2012, many people will be asking what can 2013 offer Londoners?

The London Eye has teamed up with acclaimed street photographer Matt Stuart to bring to life many of the inspiring perspectives that make London one of the must see places in the world. Stuart has taken twelve pictures from the London Eye which capture the essence of London through it’s iconic skyline.

To encourage people to get out and take the opportunity to look at their capital city differently, on Saturday 19th January the London Eye will ‘Lift London’ by offering up to 500 free tickets at 9.30am that day. In exchange the London Eye is asking for them to share a photo, a doodle or any other image inspired by their visit

Matt Stuart commented; ‘London is one of the most exciting cities in the world and we sometimes forget this. My work is all about finding inspirational perspectives from the everyday. The London Eye offers some of the very best views of London and every view is different, so the pictures I have taken try to bring to life the people and the skyline of London. I hope people taking their free visit will be able to find their own inspirational perspective.’

Helen Bull, Marketing Director at The London Eye said, ‘The London Eye has been an iconic part of the London skyline for 13 years and offers the best way to see the capital. The London Eye is unique and through ‘Lift London’ we wanted to offer people the chance to visit for free in order to find their own inspiring perspective at the start of 2013.’

Some of those attending on Saturday 19th January can enjoy a master class from Matt, including helpful tips on capturing great photographs and how-to tips on finding inspiration. The best photographs will be exhibited by the London Eye via Facebook.

To take part in this unique mass-art project Tweet @TheLondonEye #LiftLondon or just turn up on the day before 9:30am ready to be inspired.

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