The London Eye welcomes Mo-growers this Movember

30th October 2009, London

The iconic Merlin Entertainments London Eye has announced it will be supporting this year’s Movember campaign and the Prostate Cancer charity with a host of exciting onsite events and offers for Mo-growers in the capital.

Movember is an annual, month-long celebration of the moustache starting on 1 November, highlighting men’s health issues and specifically prostate cancer. Throughout November, the UK’s number one paid for attraction will be opening its doors to celebrate Movember participants – or Mo Bros – in a number of different ways.

For the month of November, any man growing a moustache in support of Movember who purchases a ticket on the day and quotes “Movember” will receive a free fast track upgrade to jump the queue ahead of the clean shaven public.

As a once in a lifetime experience, the London Eye will also be hosting a day of grooming capsules on November 13th in association with Wilkinson Sword. Mo Bros will have the opportunity to get their moustache groomed by specialist barbers, Murdocks, some 135m above the capital in a special hour long flight. Whilst receiving premium mo-grooming, guests will be served a complimentary Movember Mule cocktail courtesy of Finlandia vodka, topped off with a Dermalogica facial treatment.

To win a ticket for one of the exclusive London Eye grooming capsules Movember participants will be able to enter the competition via the Movember website.

Lastly, the London Eye will be celebrating the success of the Movember team who raise the most money this year by providing them with a bespoke beer tasting capsule. In association with the Institute of Brewers and Distillers, this one-of-a-kind capsule experience will involve an hour long flight on the London Eye and an expert tasting session for up to 20 people.

The London Eye is also getting its staff involved in this year’s campaign, encouraging employees to start growing a mo to raise awareness and funds for the Prostate Cancer charity. As an added incentive for staff getting involved with Movember, the London Eye employee who has raised the most cash by the 13th November will automatically be awarded a ticket for one of the luxury grooming capsules.

Helen Bull, Marketing Director for the London Eye commented: “We’re absolutely delighted to be able to support Movember, a totally original and very powerful campaign, and to raise awareness of prostate cancer.

We hope that these great events we’re planning in association with other Movember supporters and sponsors will really get people excited about the campaign and help raise even more money this year. We’ll certainly be doing our bit growing some Mos down at the London Eye!”

Co-Founder of Movember, Justin Coghlan, commented: “We are really proud to have the London Eye supporting us in our campaign this year. We are lucky enough to have some fantastic sponsors and supporters, but being able to offer Movember participants exclusive experiences too will be a great added incentive to get people growing those Mos.”