- This event has now ended
- FREE child entry with adult purchase
- 2-15 years old
Kids enjoy a FREE 30-minute ride!
In celebration of this year’s World Book Day, the lastminute.com London Eye is hosting the UK’s highest dress-up party from 7th - 10th of March!
We are offering complimentary tickets for children (2-15 yrs) who bring their favourite book or visit us dressed in costume inspired by their favourite literary characters. This is only valid for those accompanied by a paying adult. And the best part is, 10% of every ticket sold will be donated to World Book Day®
Whether you’re a Dickens super fan, a Gryffindor at heart, a cheeky Tracy Beaker follower, or a Roald Dahl lover, we’re encouraging you to embrace your inner bookworm while taking in the inspiring views over London.
How to claim your free child ticket
- Book a World Book Day promotion adult ticket* in advance below for a visit between 7th to 10th March.
- Head to the London Eye Ticket office with your adult ticket and your child in book-themed fancy dress or holding their favourite book!
- A member of our team will greet you, verify your child in fancy dress and verify your complimentary ticket.
- You can enter the queue to take flight above London.
We looking forward to celebrating World Book Day with you!
* Please note: Adult World Book Day tickets are limited and subject to availability. They can only be purchased on the below link. Tickets purchased elsewhere on our website or in attraction will not be granted a free child's ticket.
The London Eye will donate 10% of every ticket sold will be donated to World Book Day®
Terms and Conditions
- One child ticket is available per World Book Day promotion adult ticket booked in advance through the links on this page.
- World Book Day promotion adult tickets can only be purchased on this webpage. Tickets purchased elsewhere on our website or in attraction will not be granted the promotional offer.
- One adult ticket can be booked at a time. For more than one adult ticket please book as an additional ticket.
- A child ticket is available to children from 2 to 15 years old.
- To qualify for the promotional offer of the child ticket, the child must be dressed in a World Book Day-themed costume, or arrive carrying their favourite book on the day of the visit.
- Child must be accompanied by ticket-holding adult.
- This promotion is limited to a total of 150 tickets per attraction per day.
- Standard terms of ticketing and entry apply.
