Since opening in March 2000 Coca-Cola London Eye has become an iconic landmark and a symbol of modern Britain. Coca-Cola London Eye is the UK’s most popular paid for visitor attraction.
A breathtaking feat of design and engineering, passengers in Coca-Cola London Eye's capsules can see up to 40 kilometres in all directions.
Coca-Cola London Eye is the vision of David Marks and Julia Barfield, a husband and wife architect team. The wheel design was used as a metaphor for the end of the 20th century, and time turning into the new millennium.
Back in 2000, Coca-Cola London Eye was known as the Millennium Wheel. At that time, British Airways was the main sponsor, and up until November 2005 they were joint shareholders with Marks Barfield Architects and The Tussauds Group. British Airways also privately funded Coca-Cola London Eye project from the early stages of conception.
Today, Coca-Cola London Eye is operated by Coca-Cola London Eye Company Limited, a Merlin Entertainments Group Company.
See Coca-Cola London Eye Timeline.