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Sponsorship & Partnerships


Bring your brand to life, at the UK’s no.1 paid for attraction -  The London Eye.

We offer brands the opportunity to align themselves with our breath taking experience and reach millions of consumers in a way no other media can.

Experiential activations include The London Eye, River Cruise, in our 4D cinema, or within our Champagne Lounge or on the Southbank, such as;

  • London Eye light up opportunities in brand colours
  • On site branding, indoors and out, i.e.  digital signage, screens, payment points, ticket backs, canopies and barriers
  • Sampling on site
  • Online; website, CRM, print at home tickets and vast social opportunities

We can also leverage Merlin Entertainment’s four other London attractions, Sea Life, The London Dungeon, Shrek's Adventure or Madame Tussauds to maximise any opportunity.

To hear more about the benefits and ROI, contact


We specialise in working on bespoke partnerships with some of the UK’s biggest companies. If you are interested in a promotional partnership with the London Eye, or any of our other London Cluster attractions please contact


If you would like to join us as an affiliate, please visit our affiliate page.