Sponsorship and Partnerships


Bring your brand to life, at the UK’s no.1 paid for attraction -  the London Eye.

We offer brands the opportunity to align themselves with our breath taking experience and reach millions of consumers in a way no other media can.

Experiential activations include London Eye, River Cruise, in our 4D cinema, or within our Champagne Lounge or on the Southbank, such as;

  • London Eye light up opportunities in brand colours
  • On site branding, indoors and out, i.e.  digital signage, screens, payment points, ticket backs, canopies and barriers
  • Sampling on site
  • Online; website, CRM, print at home tickets and vast social opportunities

We can also leverage Merlin’s 4 other London attractions, Sea Life, The London Dungeon, Shrek's Adventure or Madame Tussauds to maximise any opportunity.

To hear more about the benefits and ROI, contact sponsorship@londoneye.com



We specialise in working on bespoke partnerships with some of the UK’s biggest companies. If you are interested in a promotional partnership with the London Eye, or any of our other London Cluster attractions please contact partnerships@londoneye.com