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LEGO® Mixels™ reaches new heights on the EDF Energy London Eye

  • Monday March 10th 2014
  • Press Release

Children playing with Lego on London Eye

Saturday 1st March marked the launch of a global new franchise – LEGO® Mixels™ - a collaboration between two of kids’ entertainment’s biggest players – LEGO® Group and Cartoon Network.

The atmosphere was electric as excited children and parents bustled aboard the specially kitted out London Eye capsule on Saturday. Once on board the group were treated to LEGO® Mixels™ building challenges, stories and enactments by a specialist LEGO® expert. Imaginations were running high as the lucky guests watched an episode of the Mixels™ cartoon on a large screen whilst hundreds of feet up in the air. The guests were then invited to get creative with LEGO® Mixels™, and they didn’t hold back!