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London Turns Pink for Barbie Movie Premiere

  • Friday July 7th 2023
  • London Eye
  • #secretlondon, #barbie, #londoneye

London Eye lit up at night

Following the European Premiere Barbie cast and filmmakers concluded the Best. Day. Ever by switching on a bespoke Barbie inspired light display at the London Eye as landmarks across the city turned pink in celebration.

Participating London landmarks include Trafalgar Square Fountains, Nelson’s Column, Royal Festival Hall, Hayward Gallery, Queen Elizabeth Hall, One Canada Square, Sky Garden (Walkie Talkie), OXO Tower, Newfoundland, Warner House, Empire Cinema, and the W Hotel all.


Barbie’s Best. Day. Ever in London has consisted of Barbie’s car the beloved pink corvette arriving in the early hours of the morning at the London Eye.

The first ever Doctor Who pink TARDIS landing on the banks of Tower Bridge at Potters Field, in a nod to ‘just another Ken’ Ncuti Gatwa who also stars in the film.

Filmmaker and cast media appearances. The European Premiere with a number of cast, filmmakers and music artists stepping onto the pink carpet at Cineworld’s Leicester Square, sparkly pink Barbie glitter taxis taking over the streets and a bespoke London Eye lighting display switched on by the cast and filmmakers as London was illuminated pink for Barbie’s. Best. Day. Ever. 

On turning London Barbie pink, Laura Citron, CEO of Visit London commented: "Barbie is a global icon and we’re excited to partner with the upcoming movie Barbie to turn some of London's iconic landmarks pink in her honour. With so much of the film shot locally at Warner Bros. Studios Leavesden and brought to life by a wealth of local creative talent who worked on the film, we're proud to celebrate London’s role in what is sure to be one of the biggest films of the year.”

Alexandra Lewis, Senior Vice President Marketing, Warner Bros. Discovery U.K. & Ireland, said: “Barbie is one of the most highly anticipated films of the year and we’re proud to be partnering with Visit London to create a unique cultural moment for the film: turning the city pink. We’re thrilled to be able to provide the general public with a chance to celebrate the film’s upcoming release in such a fun way.”