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School children enjoy sky-high reading from Horrid Henry author to celebrate World Book Day

  • Monday February 27th 2017
  • Press Release

Children celebrating Horrid Henry on London Eye

World Book Day was designated by UNESCO as a worldwide celebration of books and reading, and is marked in over 100 countries around the globe.

World Book Day is a partnership of publishers, booksellers and interested parties who work together to promote books and reading for the personal enrichment and enjoyment of all. A main aim of World Book Day in the UK and Ireland is to encourage children to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own.

To mark World Book Day (Thursday 2 March), school children are entitled to receive a £1 World Book Day book token (or equivalent €1.50 in Ireland) supplied by National Book Tokens Ltd. The £1 book token can be exchanged for one of ten (eleven in Ireland) specially published World Book Day £1 books, or is redeemable against any book or audio book of their choice costing £2.99 or more at a participating bookshop or book club. The £1 World Book Day book token will be valid from 27 February to 26 March 2017.

See the full range at