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All Eyes on Eighth Wonder

06 Nov 2008

Coca-Cola London Eye greets 30 millionth visitor and joins Stonehenge and the Taj Mahal as a world wonder

London, June 2008

The 30 millionth visitor was, on Thursday 5th June, welcomed on board London’s most iconic landmark, Coca-Cola London Eye. This milestone in visitor numbers now ranks the Thames-side 135m cantilevered observation wheel alongside some of the world’s most famous attractions proving it is as popular as some of the seven wonders of the world.

Since opening in 2000, an average of 3.75 million visitors have experienced London’s favourite attraction each year, proving it more popular than renowned historical landmarks such as St Paul’s Cathedral (2 million per year) and even some of the internationally celebrated seven wonders of the world. Coca-Cola London Eye receives more visitors annually than the Taj Mahal (2.4 million per year), Stonehenge (850,000 per year) and even the Great Pyramids of Giza (3 million per year). Forging a path of its own as a wonder of the modern world, Coca-Cola London Eye has in just eight years secured annual footfall rates high enough to challenge even global cultural and historical sites that are centuries old.

This new record in the ever increasing popularity of Coca-Cola London Eye has also aligned it with international landmarks the Eiffel Tower, Sydney Opera House, The Coliseum and the Empire State Building.

It’s not just the general public that seem smitten with the modern wonder either, with a whole host of celebrity A-listers flocking to Coca-Cola London Eye over past years. In fact, more than 500 celebrities have visited the attraction; enough celebs to fill twenty capsules. Further more, 17 royals have enjoyed the 30 minute journey above the capital, including our very own Prince Harry and Prince Philip.

Interesting Statistics

  • Coca-Cola London Eye has rotated at least 37,500 times to accommodate all its 30 million visitors and could have rolled all the way from London to Sydney (11,250 miles)
  • Kate Moss holds the record for the UK celebrity that’s enjoyed the most rotations, standing at 25
  • Jessica Alba holds the record for an overseas celebrity that’s enjoyed the most rotations, standing at 31
  • On conception Coca-Cola London Eye was only intended to remain for five years, but following its
  • There are 32 capsules in total, one for each of the London boroughs. For superstitious reasons
  • Each capsule weights 11 tonnes - in total Coca-Cola London Eye weighs 2,100 tonnes, the equivalent to
  • It took seven years and the skills of hundreds of people from five different counties to make
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